Fordlandia

Greg Grandin weaves a tale of duality and irony in his “Fordlandia.” Ostensibly it’s an examination of Henry Ford’s nascent rubber empire in Brazil. As the machinations to acquire land and not have to pay taxes take place Henry Ford’s point of view about his machine and the industrial empire it created slowly evolves through the pages of the book into a paternalism that both stifled the original intent of producing rubber for his machines and revealed how brute force (the same that he used to build his cars) did not have a chance against the intricacies that nature had evolved in the tropical rain forest.

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